Automated profit-sharing trading: investors allocate funds, expert traders execute strategies — returns split by stake.
🔹 Business pain points
The outdated interface and missing functionality (e.g., multi-currency wallets) hindered user adoption and retention. The absence of a design system led to inconsistent UI across the product, slowing down development and increasing maintenance costs. Without design metrics, the business couldn’t measure the impact of design improvements on key outcomes.
🔹 User challenge
The product’s visual design felt outdated, making the user experience less intuitive and engaging. Users lacked essential features like multi-currency wallets, and there was no consistent design system to guide interactions. Additionally, there was no established feedback loop with users, and no metrics existed to evaluate or improve the design.
🔹 My impact
I established a structured design process, led a comprehensive redesign of the product, introduced multi-currency wallet functionality, created a unified design system (UI Kit), and implemented design metrics to track and demonstrate the value of design decisions.
