or text me on email:
annakot129012@gmail.com
or text me on email:
annakot129012@gmail.com
annakot129012@gmail.com
Anya Kotovich
Product designer
Anya Kotovich
Product designer
Anya Kotovich
Product designer
Available for freelance
Hi! I'm
Anya Kotovich
a
Product designer
with focus on
data-centered fintech systems
5+/
years of experience
7 /
designed products
3 /
directions of expertise
fintech
focus
5+/
years of experience
7 /
designed products
3 /
directions of expertise
fintech
focus
{02} — Tools & Skills
Expertise
{02} — Tools & Skills
Expertise
{02} — Tools & Skills
Expertise
Design system
Building and customizing scalable design systems (MUI, Ant Design, ShadCN, and from scratch) with robust token architecture, documentation, and developer collaboration.
Design system
Building and customizing scalable design systems (MUI, Ant Design, ShadCN, and from scratch) with robust token architecture, documentation, and developer collaboration.
Design system
Product design
Defining hypotheses, prioritizing features, and measuring impact — turning strategic ambiguity into validated, usable value.
Product design
Defining hypotheses, prioritizing features, and measuring impact — turning strategic ambiguity into validated, usable value.
Product design
Mentorship
Guiding designers in developing systemic thinking, professional positioning, and the confidence to make intentional — not reactive — choices.
Mentorship
Guiding designers in developing systemic thinking, professional positioning, and the confidence to make intentional — not reactive — choices.
Mentorship
5+/
Years of experience
7
products completed
Crypto products
oriented
Fintech field
focus
5+/
Years of experience
7
products completed
Crypto products
oriented
Fintech field
focus
{03} — Process
Design process
Discovery
/
01
Understand the users, their needs, and pain points
User inrerviews:
Gather direct insights from users
Deep research:
Observe behavior in real-life contexts
Personas:
Build user profiles based on research
/3-5 days/
Discovery
/
01
Understand the users, their needs, and pain points
User inrerviews:
Gather direct insights from users
Deep research:
Observe behavior in real-life contexts
Personas:
Build user profiles based on research
/3-5 weeks/
Discovery
/
01
Understand the users, their needs, and pain points
User inrerviews:
Gather direct insights from users
Deep research:
Observe behavior in real-life contexts
Personas:
Build user profiles based on research
/3-5 days/
Problem
/
02
Define the problem you are solving based on the insights gathered during the empathy phase
Use cases:
Outline specific usage scenarios
User stories:
Frame problems from the user’s perspective
JTBD:
Refine task-based user needs
/1-2 weeks/
Problem
/
02
Define the problem you are solving based on the insights gathered during the empathy phase
Use cases:
Outline specific usage scenarios
User stories:
Frame problems from the user’s perspective
JTBD:
Refine task-based user needs
/3-5 weeks/
Problem
/
02
Define the problem you are solving based on the insights gathered during the empathy phase
Use cases:
Outline specific usage scenarios
User stories:
Frame problems from the user’s perspective
JTBD:
Refine task-based user needs
/1-2 weeks/
Build
/
03
Generate a variety of possible solutions.
Brainstorming:
Explore creative options collaboratively.
Mindmapping:
Visualize and connect ideas
Low-Fidelity Prototypes:
Optimize on-page elements for search engines
/1 week/
Build
/
03
Generate a variety of possible solutions.
Brainstorming:
Explore creative options collaboratively.
Mindmapping:
Visualize and connect ideas
Low-Fidelity Prototypes:
Optimize on-page elements for search engines
/3-5 weeks/
Build
/
03
Generate a variety of possible solutions.
Brainstorming:
Explore creative options collaboratively.
Mindmapping:
Visualize and connect ideas
Low-Fidelity Prototypes:
Optimize on-page elements for search engines
/1 week/
Launch
/
04
Turn ideas into testable models
Iterative Design
Usability and A/B testing:
Watch how users interact with the product
Metrics defenition:
Set KPIs for measuring success post-launch
/2-3 days/
Launch
/
04
Turn ideas into testable models
Iterative Design
Usability and A/B testing:
Watch how users interact with the product
Metrics defenition:
Set KPIs for measuring success post-launch
/3-5 weeks/
Launch
/
04
Turn ideas into testable models
Iterative Design
Usability and A/B testing:
Watch how users interact with the product
/2-3 days/
Launch
/
05
Deliver polished, production-ready designs
Customizing design system or buildint design system from scratch
High-Fidelity Mockups:
Final visuals and interactions
/2-3 days/
Launch
/
05
Deliver polished, production-ready designs
Customizing design system or buildint design system from scratch
High-Fidelity Mockups:
Final visuals and interactions
/3-5 weeks/
Launch
/
05
Deliver polished, production-ready designs
Customizing design system or buildint design system from scratch
High-Fidelity Mockups:
Final visuals and interactions
/2-3 days/
4
Fintech products
completed
4
Fintech products
completed
4
Fintech products
completed
12
Countries
Products launched
12
Countries
Products launched
12
Countries
Products launched
3
Junior designers
mentored to mid-level
3
Junior designers
mentored to mid-level
3
Junior designers
mentored to mid-level
{05} — FAQ
Got Questions?
Got Questions?
01/
Where are you currentky based?
I’m living in Southeast Asia as a digital nomad — working remotely across time zones.
02/
Do you have experience building design systems from scratch — and working with existing frameworks?
I can both create a custom design system end-to-end (tokens, components, guidelines, tooling) and deeply adapt existing libraries (e.g. Material, Ant, custom in-house) to new brand/product contexts — with attention to scalability, dev adoption, and cognitive consistency.
03/
What types of products do you specialize in?
My focus is complex, high-stakes interfaces: broker platforms (trading terminals, risk dashboards), B2C crypto wallets, cross-chain on/off-ramps, and Web3-native fintech apps — where clarity, latency awareness, and emotional regulation are part of the UX spec.
04/
What’s your approach to product discovery and validation?
I treat design as hypothesis-driven engineering: define assumptions → prototype testable variants → measure behavioral + cognitive metrics (e.g. error rate, time-to-decision, perceived control) → iterate. No “best practice” without evidence.
01/
Where are you currentky based?
I’m living in Southeast Asia as a digital nomad — working remotely across time zones.
02/
Do you have experience building design systems from scratch — and working with existing frameworks?
I can both create a custom design system end-to-end (tokens, components, guidelines, tooling) and deeply adapt existing libraries (e.g. Material, Ant, custom in-house) to new brand/product contexts — with attention to scalability, dev adoption, and cognitive consistency.
03/
What types of products do you specialize in?
My focus is complex, high-stakes interfaces: broker platforms (trading terminals, risk dashboards), B2C crypto wallets, cross-chain on/off-ramps, and Web3-native fintech apps — where clarity, latency awareness, and emotional regulation are part of the UX spec.
04/
What’s your approach to product discovery and validation?
I treat design as hypothesis-driven engineering: define assumptions → prototype testable variants → measure behavioral + cognitive metrics (e.g. error rate, time-to-decision, perceived control) → iterate. No “best practice” without evidence.
01/
Where are you currentky based?
I’m living in Southeast Asia as a digital nomad — working remotely across time zones.
02/
Do you have experience building design systems from scratch — and working with existing frameworks?
I can both create a custom design system end-to-end (tokens, components, guidelines, tooling) and deeply adapt existing libraries (e.g. Material, Ant, custom in-house) to new brand/product contexts — with attention to scalability, dev adoption, and cognitive consistency.
03/
What types of products do you specialize in?
My focus is complex, high-stakes interfaces: broker platforms (trading terminals, risk dashboards), B2C crypto wallets, cross-chain on/off-ramps, and Web3-native fintech apps — where clarity, latency awareness, and emotional regulation are part of the UX spec.
04/
What’s your approach to product discovery and validation?
I treat design as hypothesis-driven engineering: define assumptions → prototype testable variants → measure behavioral + cognitive metrics (e.g. error rate, time-to-decision, perceived control) → iterate. No “best practice” without evidence.
{06} — Contact me